New Campaign Calling on Kristi Noem to Resign—or be Impeached

The effort will feature mobile billboard trucks circling the Capitol, as well as wrapped newspapers hand-delivered to all Congressional offices.

WASHINGTON – Tuesday, February 3, 2026 – Today, Home of the Brave launched a new six-figure campaign pressuring Congress to impeach Kristi Noem for her failed leadership as Secretary of the Department of Homeland Security, and calling out ICE for its dangerous tactics. 

The campaign will feature two mobile billboard trucks circling Capitol Hill for seven days, showcasing the messages “ICE is making America less safe,” “Kristi Noem: resign or be impeached,” and “No new money for ICE and CBP.” You can view mockups of the trucks below, and find high-resolution images of all of the campaign creative here.

Additionally, Home of the Brave will be delivering these messages straight to the offices of all members of Congress via The Washington Post. The copies of the Post delivered to Congressional offices today will feature a cover wrap and an open letter calling for Noem’s impeachment. You can view the full advertisement here:

“The Trump administration has broken the public trust that ICE can be accountable, effective, or true to its original mission under the leadership of Kristi Noem,” said Sarah Matthews, former deputy White House press secretary to Donald Trump, who is now a spokeswoman and advisory board member for Home of the Brave. “This is an administration running roughshod over Americans’ rights, and the tragic killings in Minneapolis demand an urgent response. That response must start with impeaching Noem.”

To be connected with Home of the Brave spokespeople, please reach out to [email protected].

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