“Because of the tariffs, I’ve had to go and take loans.”
Keval, CEO of Endless Pens, explains that his seven-year-old luxury pen business has been pushed into crisis by unpredictable 2025 tariff policies. He says the rapid, unilateral tariff shifts—starting at 10% and potentially rising—fall entirely on small businesses, not foreign producers. To cover losses he took on loans, only to have banks cut off his credit lines as his business was reclassified as high-risk. Endless Pens is now at risk of bankruptcy by next March as he struggles to keep the company afloat.